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Jean-Marc Larouche

Jean-Marc Larouche is an entrepreneur, investor, manager and CEO with over 20 years of experience in the fields of operations, distribution, finance, marketing and sales. He has distinctive expertise in brand creation and client acquisition.


He is known for his adventurous spirit, his energy, his analytical capabilities, his leadership, his rallying skills, his business development skills, his ability to establish commercial partnerships and to develop business on an international basis, as well as for his humane and strategic resource management.


Jean-Marc is currently CEO of Stanford Nutrition Inc. which owns the Giveback food brand for livestock (www.givebacknutrition.com) and whose products are primarily distributed in Côte d’Ivoire. In 2016, he partnered with Compost Brome, which innovates in onsite composting. Shareholder, he collaborates in the creation of the company’s brand image, while taking charge of its expansion in North America and its financing.


He is currently working on implementing a Business angels club – a group of private investors and venture capital funds – in Abidjan (Côte d’Ivoire) which aims to offer financing to businesses in the startup phase that have strong potential.


Some of the other successful business projects that he has led during his career include creating and being CEO of the Intermezzo agency (Outremont) and its four agency – networking meeting websites for 15 years. These four agencies hold a dominant position in the offline meetings and acquisition of online clients market.


Jean-Marc has a Bachelor’s degree in business administration, two certificates (personnel management and finance), a securities degree and training as a practitioner in neuro-linguistic programming (NLP). He seizes each of these learning opportunities to consolidate his professional skills in sales, management, coaching and human relations.


Socially involved with SACO in Africa (Mission in Cameroun, Burkina Faso and Senegal), he acts as advisor in business development and has participated in six volunteer missions since 2008. It is in this context that he has collaborated as senior advisor in the project to relaunch the tourist and hotel industry in Senegal.