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André-Martin Hobbs

André-Martin is a digital entrepreneur who, since 1999, has developed cutting-edge expertise in entrepreneurship, digital marketing and automotive. He is an entrepreneur, car dealership owner, vehicle collector and even race driver; he’s deeply passionate about his automobiles!


He has successfully built, developed, and sold several automotive digital solutions companies. These include:,,,, 


Aside from automotive, he also has strong experience in marketing and communications with companies like Yoplait, Rogers Wireless, National Bank, Proprio Direct (Les Alliés) and Pfizer, Sanofi, Procter & Gamble, L’Oréal, Unilever, Merck (Hobbs Marketing).


More recently, André-Martin developed DecisioningIT and the F&I Lucy tool suite to facilitate the automotive financing process and resolve the difficulties consumers face, both instore and online.